DESIGN STRATEGY & SOLUTIONS
PAUL DAVIS RESTORATION
Paul Davis Corporate Website
As a Senior Designer at Blue Corona, I led the design of a comprehensive website solution for Paul Davis, one of North America’s leading remediation and restoration companies. The project extended far beyond the corporate site, encompassing more than 350 franchisee websites that required a cohesive yet flexible digital framework. Each site needed to balance scalability and local adaptability while reinforcing the strength of the corporate brand and optimizing for both SEO performance and client conversion.
When building this solution, careful consideration was given to how every component would scale and adapt across a wide network of franchise sub-sites. Each conversion point was intentionally designed to communicate effectively, ensuring that form layouts remained both flexible and consistent to meet a range of business and regional requirements. Visual elements including brand imagery and location-specific assets were also structured for adaptability, allowing franchises across all 50 U.S. states and Canada to customize content based on regional offerings and unique market characteristics.
We also designed and developed a suite of scalable, fully customizable pages that could be easily tailored to meet the unique needs of each Paul Davis partner. These flexible templates—covering career, search, culture, and team pages—ensured that every partner could maintain a consistent brand identity while highlighting what made their organization distinct.